How Your Values Can Lead To Your Organization’s Success (pt. 4 – Putting It All Together)

“If everyone is moving forward together, then success takes care of itself.” -  Elon Musk

Have you ever watched competitive rowing? My favorite race to watch is the one with the eight-person boats. Not only are the rowers involved, they also have a leader (coxswain) that helps the team to succeed.  Successful “eights” have a great leader that helps coordinate the athletes so they put their oars in the water at the same time. I still don’t know how they do it!

Successful organizations “put their oars in the water at the same time” too. They are built on values that the leadership of the organization has established.  If these values are communicated properly, formally, and consistently, people within the organization understand in no uncertain terms “the way we do things around here.” This creates a consistent culture, if the organization’s members live out its values. If they uphold the culture, then the organization’s brand is consistently reflected to the outside world. With a consistent brand, customer/client/congregant/etc. loyalty grows and the organization thrives.

This looks great on paper. Truth be known, this is a really hard thing to maintain. Here are some things that can get in the way:

· Leadership values are not consistent – If your leadership team doesn’t agree on what the organization truly values, mixed messages are going to be delivered, and you may end up with chaos on your hands.

· Employees don’t agree with/understand values – If people within the organization don’t trust their leadership, they may not believe that the defined values are genuine. If this is the case, it may be “every person for themselves” within the organization. This ends up creating an inconsistent brand and an inconsistent customer experience. The customer eventually will eventually go away if this happens.

· People don’t take responsibility for living out the culture – Leaders can and must expect their people to be accountable for upholding organizational culture. However, they can't mandate it. They can’t force anybody to do anything! The responsibility for living out the organization's culture falls squarely on each individual within it. This is called personal accountability.  If you'd like to introduce personal accountability to your organization, the best way to do so is by hosting a “Personal Accountability and the QBQ!” training session. QBQ! is THE best known accountability training around! Please contact me for details (

These are just a few things that can cause the failure of an organization in the context of values, culture, and brand. I’d love to see your thoughts on this.  Please place your ideas in the comment section below. Let’s start a dialogue on this!

If you missed one of the other parts of the series, you can click here to find the other posts. If you’re interested in taking a look at your organization’s values, culture, and/or brand please send me an email (  


Kevin JurekComment